31 Comments
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Paula Greenlees's avatar

This is interesting to read. There is so much that goes into book PR. Amazing when it all lands…disappointing when it doesn’t. Love your substacks. So insightful!

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Jennie Walters's avatar

So interesting - especially the reminder to engage, rather than promote. And hope you're enjoying your new home!

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TYPE!'s avatar

Thanks for these insights, very interesting.

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Phoebe Morgan's avatar

Thanks for reading!

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Nadezh Frank's avatar

Loved this! Thank you both. PR felt like this mysterious force powered by media gods and caffeine… turns out it’s about kindness, stamina, and showing up (even when mildly unhinged?) Off to write a thoughtful blog post, support three other authors, and hold it together while staring longingly at the "New Fiction" table. :)

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Phoebe Morgan's avatar

Thank you for reading!

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Richard Donnelly's avatar

A dream author? How about Tom Hanks : )

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Derek Thompson's avatar

This has been a really insightful peek behind the curtains! It's good to see what happens (and what needs to happen) to make a book really successful.

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Phoebe Morgan's avatar

Thanks for reading!

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Sue Purkiss's avatar

Really interesting to hear from a publicist - thank you!

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Phoebe Morgan's avatar

Thanks for reading, Sue!

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Katie Holloway's avatar

Congratulations on your new home!! Thank you again for demystifying the process for us!

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Phoebe Morgan's avatar

Thank you and it’s my pleasure x

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Nicola Blackwell's avatar

Congrats on the new place! 🥳

This is so interesting, and useful prep for me as I'm making a more focussed return to social media for my book stuff.

I also think it is always good to be reminded that authors, agents, editors, publicists, marketers, and booksellers are all often in a similar position, sending stuff they love and believe in out into the world and hoping that luck strikes and it lands as well as it deserves to!

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Phoebe Morgan's avatar

Thank you and I agree x

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Alison Barrow's avatar

Thank you Phoebe! I enjoyed the interview and reminded myself of so many of the things a publicist does.

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Phoebe Morgan's avatar

💖 you more than anyone do A LOT! Your authors are v lucky Alison!

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Michelle Adams's avatar

It’s always so interesting to see the perspective from the PR teams, and this was a keen reminder that so much goes into the overall success and visibility of a book.

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Phoebe Morgan's avatar

Thanks Michelle 💖💖💖

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Katie Driver's avatar

Thank you for such an insightful interview!

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Phoebe Morgan's avatar

Thanks for reading!

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Charlotte's avatar

Love this so much, especially about needing to generate that buzz so a book gets seen. Brilliant.

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Phoebe Morgan's avatar

Thank you!

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Andrew Kennedy's avatar

What an excellent interview. This was a great read and informative. Thanks!

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Phoebe Morgan's avatar

Thankyou for reading!

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Npot's avatar

This was brilliant to read! And from an absolute powerhouse publicist!

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Phoebe Morgan's avatar

Thanks for reading! Isn’t she great!

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hamzajahanzeb.co.uk's avatar

Thank you for sharing, this was an erudite read. Congrats on the house purchase and best wishes for the move! Hamza x

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Phoebe Morgan's avatar

Thanks so much!

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