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Neil Stewart's avatar

Super enlightening read, thanks. Overnight success does seems to be a buzz word used by the media when there is a big hit from an unknown.

Phoebe Morgan's avatar

Thank you for reading!

Ruth2Day's avatar

Super post with much food for thought, thank you. I'm always confused about the pitch and the hook, are they the same?

Phoebe Morgan's avatar

Thank you for reading! No - not quite - I’ll incorporate this into a post next year :)

Becca Mascull's avatar

It’s a great Substack and soooooo helpful to everyone in the industry. Thanks so much for sharing it. ☺️🎄❤️

Phoebe Morgan's avatar

Thank you so much!

Marta's avatar

Hi Phoebe! Thank you so much for all the wonderful articles! If it interests you, I’d love to explore more self-publishing and freelancing next year – I believe the universe is pushing me towards the freelance path in 2026! Happy holidays 🩷

Phoebe Morgan's avatar

Thank you for reading!

Jane Lythell Clarke's avatar

Love your pieces Phoebe. They are always enlightening.

Future topics:

Author mid-list blues.

I've had five novels published: four by Head of Zeus and one by Bloodhound Books.

Is it true that publishers lack interest in mid-list novels?

Happy Christmas 🎄

Phoebe Morgan's avatar

Thank you! I’ll see what I can incorporate in the new year.

Robert Ashton's avatar

This is very much how I've found it to be. Changing genres, and a creative writing MA in my mid 60s, have made all the difference. Better, is that authors can continue to flourish into old age, so no getting pushed out to grass!

Phoebe Morgan's avatar

Glad it resonated!

Steph Alta Writes's avatar

This is a super helpful round up! I particularly love the point you make about how there’s no overnight success

Phoebe Morgan's avatar

Thank you for reading!

Andrew Kennedy's avatar

So many great posts. So little time. Merry Christmas

Erica Gomez's avatar

Merry Christmas Phoebe! Thanks again for another fascinating article. I have a few questions:

1) If social media doesn't meaningfully increase an author's sale, what can authors independently do/how can they partner with marketing & publicity if they're not the top priority book? How does marketing and publicity vary across targeted audience?

2) In the last few years, has the industry gotten better at supporting diverse/marginalised authors?

3) There are a lot of special edition books with beautiful covers and spines. What do you think will be the next big thing so books continue to feel special?

4) Since editors are under a ton of constant pressure, is there anything authors can reasonably do/be aware of?

Phoebe Morgan's avatar

Thank you for reading, Erica, and for the great suggestions!

Nicola Blackwell's avatar

Useful points to remember! Have a merry Christmas ☺️🎄